Category Archives: Pinterest

Pinterest and the NAO food safety report graphic

Sometimes even I am sceptical about the value of some digital activity – did I really say that aloud?

Then sometimes I am vindicated – I did say that aloud. Well have a look at this –

When the Food Safety report came out recently my colleague Alex Mueller had a skim through it to see if there were any graphics that we might be able to extract as standalone items and post them to Pinterest – the online pin board for visual content.

One of those chosen was the map of the distribution of food safety officers which we put on the NAO Pinterest account a board called Environment.

Now you might think who would possibly be interested in that? I sort of did wonder myself.

I have just found out who was interested. He is called Matthew Parish.

He has a great board on Pinterest of diagrams and infographics (whatever they are) relating to food safety. Such as this chart:

Guess what is nestling in the middle of them – the NAO diagram which nicely complements the existing information that he has curated. Not sure what curation means look out for my previous post.

Made me feel happy for today.

Why – well it’s nice that the small amount of time that we invested in this (thanks to Rob in the Design Group) has been worthwhile. It also show that there are lots of interest goups online if we make a little effort to find them.


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Developing the NAO twitter account @NAOorguk, redux

I wrote this time last year about my basic principles of how to grow the NAO Twitter account.

Since then things have moved on a lot.

When I wrote the account had about 2,000 followers, now it has 20,000.

So am I doing anything differently? Yes and no.

I am still following the principle of proactively pushing the account by following people who tend to mention the NAO, particularly influencers.

Also it is key to follow people who retweet, favourite NAO tweets or add the NAO to their lists.

It has been noticeable that as the name of the NAO account gets in wider circulation how more often it gets referenced.

In addition its always nice to thank people for particular mentions, regular retweets or positive feedback.

Equally you must answer enquiries quickly.

Favouriting ourselves nice mentions of the NAO is always a good thingĀ  as it retweeting praise for the NAO work, with some clearly defined parameters. We should not be blowing our own trumpet willy nilly. So if someone on Twitter likes something we have posted on Pinterest the chances are that we will retweet it as this helps highlight the value of the item that has been pinned.

We are getting to the stage now where we need to invest set amount of time per week into the account as it is one of our major communications channels. Particularly having clearer procedures for dealing with the interactions which are becoming a regular feature.

So this is where we are at the moment. What next?

We have a good base but it is only really a starting point. Despite what is said about numbers not being everything I still want more followers, 50,000 sounds good to me.

But we also need to look more at qualatitive metrics, focus on interactions with influencers, get more internal colleagues to contribute – it’s a long list.

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