It is almost becoming typical Sun headline – another ‘social media disaster’.
Recently it was HMV now it is Burger King.
Perhaps we can ask a few questions…
Do we make the so-called disaster any better by reading the related articles and then re-sharing them online?
Do those involved in the ‘disaster’ feel gratitude for the extra publicity?
If we do help generate more publicity for the ‘disaster’ is it because we feel a sense of relief because it did not happen to us?
I suspect that if a ‘disaster’ happens to us we will appreciate some help and advice rather than more fuel being poured on the flames.
Indeed we could ask what is the definition of a ‘disaster’ and is a social media one any different from any comms difficulty? Discuss….
Maybe next time we see a ‘headline’ including the word disaster we might reflect a moment before we press that Retweet button or other sharing tools?