What is a website? Er, surely a site on the web?
I used the term ‘our website’ this morning when talking to a colleague and said that I might stop using the word ‘website’ and say our digital engagement platform. Or how about our communications platform; or our digital hub?
Weird huh? Well, maybe not? Certainly the word website says ‘what it does on the can’ but is it really accurate anymore? Does the word raise preconceptions in the reader of a static plaform of slow moving, slow changing content which is labouriously published?
If so, that is not want I want our colleagues to think of when I mention our ‘website’. How many of us have that kind of ‘website’ any longer?
Hence the search for a better word. So perhaps platform or hub is more accurate? I use this diagram internally saying that the website is the centre of our digital channels. Ironically as I inserted this diagram I realised that I have not even used the word website in the central circle.
The search for a word is on – your suggestions on a postcard please…