Are you hanging out with the right people?
A bit like Dante’s circles of Hell there is a progression towards ‘in-ness’.
Start using social media, join Facebook
Join Twitter, set up a Linkedin profile, Slideshare presentation, Flickr account, Youtube.
Link some of aforementioned tools together with some whizzy technology
How about setting up your own blog?
Someone else puts a link to your blog on their blog
You get a subscriber to your RSS feed
You get Retweeted
You become a follow Friday
You become a double follow Friday
You get invited to the ‘right’ meetings
You even go to meetings outside work with other digital people, possibly at the weekend
You know a lot of ‘people’
I am not at this level yet so I am guessing now
Get invited to speak at seminars
Invited to working groups
Draft importance guidance
Get paid for doing stuff!
Get invited to an invitation only group
Sit on a government working group