Digital communications strategy anyone? Part 1

We are currently in the middle of cooking up a digital communications strategy.

I thought you might be interested in the recipe which, hopefully, does not go wrong in the oven.

Ingredients:

  • Recognition of the need to change and increase the use digital comms more as a organisation
  • Senior management buy-in to have a strategy
  • An organisational strategy with clear objectives
  • A top notch consultant with an unrivalled knowledge of digital tools, techniques and great strategic thinking skills.
  • Research activity by the consultant including: 
    • interviewing key internal contacts
    • reviewing key organisations documents
    • looking at comparator organisations
    • reviewing web stats etc
  • Research paper/recommendations by the consultant
  • Reconfigure the research paper to fit into internal templates
  • Rewrite objectives five or six time to align fully with organisational objectives

to be continued….

 

 

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