QR codes – do they work, can they work – it looks like it

Based on a conversation with my friend Bill Pope at the Driving Standards Agency @underbundle I have been investigating QR codes. Not like a policeman but a bit more informally.

So it here goes –

If you add a QR code to some content – web or print – and hold a reader over it your web device will jump to the designated content via a custom URL – its very cool.

Its worth reading this article first http://en.wikipedia.org/wiki/QR_Code In the meantime if you have an Iphone or similar search under apps to download a free reader. Open the reader and hold it against the QR code in the wikipedia article and see what happens.

If you want to create your own QR code use this site: http://keremerkan.net/qr-code-and-2d-code-generator/

Its also worth reading this useful background blog by Martin Uttley http://www.altogetherdigital.com/20100723/dont-call-it-a-comeback/?utm_source…

And this from Mashable http://mashable.com/2010/07/20/qr-codes-mainstream/

Worth following on Twitter:



QR codes spotted recently:

  • on an advert for IBM inside the Economist
  • in Jack Wills shops
  • on a poster for the Treeathon run in London in September
  • outside an exhibition in Marseille – sorry a bit of a poseur’s ref 

The sky’s the limit, or your imagination. Wherever you want to link offline and online content this could be the perfect tool.




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